pretex® High White for 24/7 eye-catching advertising scrollers!
Outdoor advertising is as old as humanity itself. Already 2,500 years ago, Egyptians chipped advertising messages in stone and set them up on streets. And in antiquity, something like advertising or information was placed on painted wooden boards in the public space. Today’s outdoor advertising performs with eye-catching concepts – from the key visual to the key material used – to place the advertising message anytime and everywhere. This succeeds with an attention-grabbing design concept on suitable material such as the impregnated special paper pretext® high white.
pretex® is an impregnated special paper that has been successfully used for special applications where normal paper is not enough because it is simply not robust enough. Such an application, for example, is the use of paper in outdoor advertising such as advertising scrolling.
WE HAVE THE INNOVATION POWER!
While the market for outdoor advertising usually uses quite normal paper, our Research & Development department developed the special requirements for the use of advertising scrollers as a challenge. They started a number of field trials and rolled out a technically proven and qualified solution especially for advertising scrolling.
This two-side coated 150g synthetic paper combines the well-proven performance advantages of the pretex® range together with significant whiteness and brightness improvements.
GOOD REASONS FOR CHOOSING pretex® HIGH WHITE:
A very simple rule applies to eyecatchers. The 6-3-1 rule. This rule states that a good eyecatcher must:
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